A Native of Xian, China, Dr. Rulin Xiu is a graduate of UC Berkeley, where she was awarded her doctoral degree in physics in 1994. Shortly thereafter, Dr. Xiu founded Pharm East, Inc. in Washington DC. In 1999 she went on to establish Pharm China, a research and manufacturing facility managed by her family in China. In 2002, she established Pharm East Hawaii, which quickly became Hawaii 's #1 noni producer in just over a year.

Fascinated by Chinese and Tibetan herbal medicine since childhood, Dr. Xiu now researches, studies, invents and develops unique herbal formulas, mainly based on ancient Asian medicine and modern research. Since 1996, she has developed, licensed out and manufactured several patented, proprietary formulas. Some of these formulations are now among the best-selling in the natural products industry.